Archies are a brand of orthotic flip-flops and slides designed to provide superior arch support and comfort. Unlike traditional flat flip-flops, Archies are made to support foot health and reduce discomfort often associated with lack of arch support. With operations primarily based out of Australia, Archies has quickly become one of the most reputable and popular flip flop (or thongs) brands in the Southern Hemisphere, providing straight-forward summer footwear options that are both sleek and supportive.

Around the time we connected with Archies, they were exploring ways to expand international recognition and promote versatility of their brand across the Northern Hemisphere. They had achieved promotional perfection with their beach culture, surf-centric vibe on a local level, but needed boots on the ground (or flip flops) to produce content that showcased their product being utilized outside of Australia’s relatively homogenous coastal geography. 

With our home in the Pacific Northwest being a biodiversity hotspot, coupled with an audacious amount of planned personal travel (thanks, weddings..), we embarked on a content collection tour de Northern Hemisphere with Archies in tow. From May - September 2024, we provided monthly photo and video content submissions showcasing Archies products in a variety of environments from Oregon, The Azores, New England, Old England, Germany, Portugal, and many more. We provided model sourcing and scouted locations that put Archies’ diversity of use and customer at the forefront of their brand identity. 

As a result, we helped increase international awareness and perception, provided ample content diversity, and contributed in helping Archies reach their goal of tapping into markets that let them take advantage of earth’s year-round summertime.